If you have a website, really nice car, or are a member of a decent sized car club, just tell them that you will distribute the swag throughout your network. I have done this many times, and ended up getting boxes upon boxes of free shirts, stickers, pens, and key chains. The swag is there to promote something, so if you help those passing out the swag do their job the chances of getting free stuff increases drastically!
Why do companies pass out free swag? It's simple really, the cost of promotional materials is much less than the average cost of other forms of advertising. Not only do you get to cut costs, it is also much more targeted because if your company is passing out swag at a car meet chances are that the attendees are going to be 100% targeted towards your niche. I personally pass out swag all the time, and it was worked wonderfully. Free SubyPAL.com t-shirts, pens, and stickers; it all goes very fast! If you are going to pass out swag, make sure you have enough for the event you are attending. There's nothing worse to see than an unhappy face because you ran out of their t-shirt size, pen, or favorite sticker.
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